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Stan Store vs Spike

Stan Store puts a branded shop behind a bio: products, funnels, sometimes a course. Spike puts a price on a folder. If the leftover job is a drop, a gallery, or a pack in the DMs, you want the folder, not another storefront theme.

Anja Koistinen

SeinäjokiUpdated 3 min read

Stan Store vs Spike is a bio shop versus a door. Stan grew because creators needed a pretty link that could sell more than one thing: a lead magnet, a programme, a pack. Spike grew because a pack is already a folder, and the Reel already did the selling. Putting that folder inside a second theme is extra furniture.

Keep Stan when the bio is a mall you are proud of and email after the sale is part of the business. Use Spike when this week's Reel sells one LUT, one gallery, one ZIP, and you want preview rules that a storefront cover cannot do.

The bio can open a shop. It can also open one folder. If the Reel sold a single pack, the second page of products is a detour.

What Stan Store is for

  • A branded link-in-bio shop with several offers.
  • Funnels, upsells, and creator-shaped merchandising.
  • Audiences who already expect a Stan link under the video.
  • Programmes that are more than a file.

What a Spike bio link is for

This week's pack. A treated unpaid view so the Reel is not also a free download. Checkout on that URL. The same link in DMs. Sell on TikTok uses the same door. You can still list other packs on Stan. Do not make the person who already decided click through a store to find the thing you named in the caption.

What you getStan StoreSpike
Bio shopSeveral products, a themeOne folder, or an optional storefront
Funnels and emailPart of the productNot the job
Treated file previewCover and copyBlur, watermark, samples
Client or close-friends dropA product in the shopPassworded URL
Spike feesTheir platform fee5% / 1% / 0% plus Stripe

Spike takes 5% on Free, 1% on Pro, 0% on Business, from the payout. Stripe's card fee still applies. On Pro and Business you can put Instagram and TikTok handles on the folder page so the jump from the app still looks like you. That is appearance, not a Stan clone.

If the caption named one pack, the bio should open that pack, not a mall.

Gumroad vs Spike is the same split with a different aisle. How creators sell exclusive drops if the Stan shop was a costume for a night drop.

A Stan storefront earns its keep when you always have three offers and an email sequence. It becomes a detour when the caption said "preset pack in the bio" and the visitor lands on a menu. Change the bio when the drop changes. Keep Stan for the catalogue that is actually a catalogue. Spike for the week you are selling one thing hard. Free three-day shares will punish that bio. Pro and Business are how a viral clip still converts on Tuesday. Appearance on those plans can show the Instagram handle so the jump still looks like you.

Questions

Good to know

Yes when the product is a folder and the buyer already watched the Reel. No when you need Stan's funnels, email, and a multi-product creator shop in the bio. Many people keep Stan for the storefront and Spike for a single drop.

Keep reading

Related articles

Try the workflow in the article.

Upload a folder, protect the preview, share or sell from one link.

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